Operators FAQ

What is VIM?

VOCEL Interactive Messaging (VIM) is a patented, next-generation messaging platform. VIM delivers compelling mobile experiences and motivates subscribers to take action. Customer responses are immediately measurable so operators have fast feedback and the start of a subscriber dialogue. The platform:

• Gives operators a more comprehensive messaging solution that goes beyond traditional messaging technologies
• Creates an opportunity to strengthen customer relationships and build brand loyalty proactively, reducing churn
• Makes every point of customer interaction an opportunity to learn more about subscriber preferences

VIM extends the push messaging capability in smart phones to all handsets.

How is VIM different from SMS/MMS?

VIM provides several advantages to SMS and MMS as shown below:

	VIM	SMS	MMS
Text limitation of 160 characters
Multimedia support
User-definable soft keys
User-definable screen flow
Per-message “skinning”
User interaction tracking
Intelligent offers with 1-click ordering
Instant polling with 1-click responses
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Which operators have deployed VIM?

Several Tier I operators have deployed VIM for trials and commercial operations. Please contact VOCEL for qualified references and case studies.

On which handsets/platforms does VIM work?

VIM works on all J2ME MIDP 2.0 and above handsets, all BREW® 2.1 and above handsets, and BlackBerry®.

Why should an operator deploy VIM?

Operators should deploy VIM to:

• Reduce churn while improving customer satisfaction
• Improve targeting and segmentation (right message to the right person at the right time)
• Target and sell carrier products (data plans, SMS plans, voice plans)

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