What is VIM?
VOCEL Interactive Messaging (VIM) is a patented, next-generation messaging platform. VIM delivers compelling mobile experiences and motivates subscribers to take action. Customer responses are immediately measurable so operators have fast feedback and the start of a subscriber dialogue. The platform:
- Gives operators a more comprehensive messaging solution that goes beyond traditional messaging technologies
- Creates an opportunity to strengthen customer relationships and build brand loyalty proactively, reducing churn
- Makes every point of customer interaction an opportunity to learn more about subscriber preferences
VIM extends the push messaging capability in smart phones to all handsets.
How is VIM different from SMS/MMS?
VIM provides several advantages to SMS and MMS as shown below:
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| Text limitation of 160 characters |
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| Multimedia support |
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| User-definable soft keys |
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| User-definable screen flow |
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| Per-message “skinning” |
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| User interaction tracking |
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| Intelligent offers with 1-click ordering |
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| Instant polling with 1-click responses |
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| Embedded ad graphics |
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On which handsets/platforms does VIM work?
VIM works on all J2ME MIDP 2.0 and above handsets, all BREW® 2.1 and above handsets, and BlackBerry®.
Why should a community deploy VIM?
Communities should deploy VIM to:
- Reduce investments in WAP sites with insufficient traffic
- Deliver a more compelling mobile experience than possible with standard SMS and MMS
- Improve response rates for mobile campaigns
Back to Communities
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