Press Release – September 11, 2006
VOCEL'S INCA MARKETING PLATFORM DELIVERS EXCEPTIONAL RESULTS FOR MIDWEST WIRELESS
Pilot program demonstrates INCA's effectiveness in building revenues and subscriber adoption of data applications
San Diego, CA, September 11, 2006 – VOCEL, a pioneering wireless push technology company, announced today its innovative Interactive Commerce Accelerator (INCA) technology platform has significantly improved revenues and subscriber data application adoption rates in a pilot program conducted by Minnesota-based Midwest Wireless.
The INCA platform enables mobile content – such as ringtones, wallpapers and games – to be sent using an active push to targeted, opted-in subscribers, who can then complete a purchase with a single touch.
Midwest Wireless serves over 440,000 subscribers in Minnesota, Iowa and Wisconsin. Beginning in June 2006, Midwest Wireless began offering the INCA platform to its subscribers, thousands of whom opted-in to receive marketing messages at pre-selected intervals about products they were interested in. Among the results:- The sales conversion rate for the INCA platform was 2.6 percent, compared to 0.2 percent for a typical SMS-based campaign
- Subscribers requested an average of 37 INCA content messages per month – carriers usually limit promotions to two SMS messages per month
- Over 60 percent of subscribers were in the coveted 18-to-34 age demographic
INCA’s one-touch technology overcomes the barriers that have kept many customers from finding and purchasing items using their cell phones. Typically, such a purchase involves up to 25 clicks, and takes over two minutes. INCA reduces this process down to a single click.
INCA personalizes each marketing message through a sophisticated inference and recommendation engine that analyzes user-supplied demographics and past buying habits to select content that each subscriber is most likely to buy. The content is immediately available to sample and buy with no download delays, creating an unobtrusive and seamless consumer experience.
About VOCEL
VOCEL's patent-pending, active push promotion engine puts operators and content owners in the data driver's seat to actively, versus passively, market content. VOCEL's Interactive Commerce Accelerator (INCA) creates one-to-one marketing based on user preferences that converts existing non-buyers into buyers and builds an ongoing customer relationship that drives repeat purchases. VOCEL's opt-in platform ensures users receive only the content they want, when they want it and simplifies the data purchase experience to a simple, single click.
For additional information, please visit VOCEL at www.vocel.com .
About Midwest Wireless
Midwest Wireless is a leading regional communications services provider with more than 450,000 customers in Minnesota, Iowa and Wisconsin. With a company-wide focus on customer satisfaction, Midwest Wireless has one of the highest customer loyalty rates in the industry. Midwest Wireless provides wireless phone service, as well as mobile data and internet access. For homes and businesses, Midwest Wireless offers broadband phone service and broadband internet.
More information on the company is available at MidwestWireless.com.
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